staff:

One of my favorite things Blackbook has done with Tumblr is crowd source interview questions using the Answers feature.

Foster, Blackbook’s Assistant Editor and Tumblr Ringleader, interviewed the French band Air for the magazine last week, and opened up the interview to the Tumblr community. He got amazing questions— from nedhepburn’s “Given the vast differences between each album do u make music for yrselves or to keep yr audience guessing?” (we’ll give him the benefit of the doubt and assume the “yr” is due to the character limit) to realish’s “What do you think of the recent mainstream success of fellow Frenchmen Phoenix?”

The best part? Blackbook reported back the next day and promised that whatever questions he used would be credited in Blackbook. How refreshingly ethical!

Yesterday, they held a music trivia contest to give away swag to their Tumblr followers.

Today, I got an email from Foster announcing that Blackbook had passed me in Tumblarity. :(

Good game, gentlemen.

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